Terms & Conditions
Effective September 27, 2026 · Last updated October 12, 2026
These terms apply to transportation services booked with The Ride ATL, LLC ("The Ride ATL," "we," "us") and to use of www.therideatl.com. By booking a ride, you agree to them. Our text messaging program is separate and optional: you join it only by checking a box on our Text Message Program sign-up form, and you never need to join it to book or ride.
Reservations
- Service is by reservation. A reservation is confirmed once we send a quote and you accept it.
- Point-to-point and on-demand requests are subject to availability.
- Hourly ("as directed") charters have a 4-hour minimum.
- Pricing depends on vehicle, distance, time and any extra stops or wait time, and is confirmed in your quote.
Fees and charges
Base Fare
Definition: The Base Fare is the core price of the trip itself.
Terms: Your quoted price is a highly accurate estimate. It includes the Base Fare, any applicable discounts, deductions, and applicable service fees such as taxes, tolls, parking, and airport fees. Any fee in these terms that is stated as a percentage is calculated on the Base Fare only.
Cancellation Fee
Definition: A Cancellation Fee is a charge that applies when you cancel a confirmed trip. It covers the time of the Driver(s) and Vehicle(s) reserved and/or dispatched for your trip.
Terms: The Cancellation Fee is a percentage of the Base Fare, based on how far ahead of the scheduled pickup time you cancel:
| Time of cancellation before scheduled pickup | Cancellation Fee |
|---|---|
| 24 hours or more | No fee |
| 12 hours to less than 24 hours | 25% of the Base Fare |
| 8 hours to less than 12 hours | 50% of the Base Fare |
| 4 hours to less than 8 hours | 75% of the Base Fare |
| Less than 4 hours | 100% of the Base Fare |
No-Show Fee
Definition: A No-Show occurs when a trip cannot take place because the passenger is not present for pickup.
Terms: If you are not at the confirmed, designated pickup location and we cannot reach you by the end of your complimentary grace period plus 30 minutes, the trip is considered a "No-Show" and 100% of the Base Fare will be charged. The No-Show Fee replaces any Wait Time Fee for that trip.
Wait Time Fee
Definition: A Wait Time Fee is a per-minute charge for the time your Driver(s) and Vehicle(s) wait for you after your complimentary grace period ends.
Terms:
A. Complimentary grace periods
| Type of pickup | Grace period |
|---|---|
| Non-airport pickup | 10 minutes after the scheduled pickup time |
| Domestic flight | 30 minutes after your flight arrives at the gate |
| International flight | 45 minutes after your flight arrives at the gate |
B. Wait time rates
| Day of scheduled pickup (Eastern Time) | Rate per minute |
|---|---|
| Monday through Thursday | $1.6667 |
| Friday through Sunday | $2.0833 |
C. How wait time is measured
- Wait time starts when your grace period ends.
- It is billed per full minute.
- It stops when you are in the vehicle.
- We track your flight, so a delayed flight does not count against you. For airport pickups, your grace period starts at actual gate arrival.
Cleaning Fee
Definition: A Cleaning Fee is a charge for cleaning the vehicle beyond normal use. Examples include spills, stains, odors, bodily fluids, and debris left in the vehicle.
Terms:
| Vehicle | Cleaning Fee |
|---|---|
| Sedan | Up to $350.00 |
| SUV | Up to $450.00 |
| High Capacity Vehicle | Based on the actual cost of cleaning |
Damage Charges
Definition: A Damage Charge is the cost to repair or replace any part of the vehicle or its equipment that is damaged by a passenger or a passenger's guest.
Terms: Damage Charges are set case by case, based on the extent and severity of the damage. A Damage Charge includes the related costs:
- the cost of repair or replacement;
- loss of use, meaning bookings lost while the vehicle is out of service;
- reasonable legal and collection fees, where the law permits.
We will send you photographs and an itemized statement containing all associated damage charges and fees.
Card on file and payments
Card Requirement
You must have at least one valid card on file to book a trip. You may save up to four cards.
Authorization to Charge
When you save a card, you authorize The Ride ATL and our payment processor, Stripe, to store it and to charge it as follows:
- New and first-time riders are charged the estimated fare up front. Any additional fees incurred are charged separately when the trip is complete.
- For all other trips, we charge the Base Fare of each confirmed trip.
- We also charge any fee or charge described in these terms.
Authorization Hold
Definition: An authorization hold is a temporary reservation of funds on your card that confirms the card is valid. It is not a charge.
Terms: We may place an authorization hold when you book. Your bank releases it on its own schedule.
Backup Card and Card Updates
- If a charge to your card fails, we may charge another card you have on file.
- If your bank issues you a new card number or expiration date, we may use the updated details your bank provides.
Receipts and Questions About a Charge
- We send a receipt by email after each charge.
- If you have a question about a charge, contact us within 15 days of the receipt date at reservation@therideatl.com or (404) 594-2667.
- This does not limit any right you have with your card issuer.
Payment Security
Stripe processes and stores card details. Stripe is certified as a PCI Service Provider Level 1 (PCI Compliance Guide). The Ride ATL does not store your full card number. To learn more, see Stripe Security and the Stripe Privacy Policy.
Passenger conduct and safety
- Passengers are responsible for damage to the vehicle caused by their party, as described under Cleaning Fee and Damage Charges.
- Smoking, vaping and illegal substances are not allowed in our vehicles.
- Our chauffeurs may end service if a passenger's behavior puts safety at risk.
- Child safety seats are provided on request and must be arranged in advance.
Liability
We are not responsible for delays caused by traffic, weather, road closures or other events beyond our control, or for personal items left in a vehicle, though we will make reasonable efforts to return them.
Using The Ride ATL app
Access
Accounts are by invitation only. You are responsible for keeping your sign-in details secure.
Electronic Signature
Selecting "I agree" is your electronic signature.
Changes to These Terms
When these terms change, we will ask you to accept the new version before your next booking.
SMS / text messaging terms
Program: The Ride ATL text messages from (404) 594-2667. Informational messages include quotes, booking confirmations, chauffeur arrival and pickup notices, trip updates and customer care replies. Promotional messages (VIP offers, seasonal packages) are sent only to customers who separately opted in to them.
How to opt in: check one or both optional boxes in our Text Message Program sign-up. Consent is not a condition of purchase.
Frequency: message frequency varies based on your reservations.
Cost: message and data rates may apply.
Help: reply HELP, or contact (404) 594-2667 or reservation@therideatl.com.
Opt out: reply STOP at any time. You will receive one message confirming your opt-out and no further messages unless you opt in again.
Carriers: carriers are not liable for delayed or undelivered messages.
Privacy: no mobile information will be shared with third parties or affiliates for marketing or promotional purposes. See our Privacy Policy.
Website
Website content is provided for general information. Quotes and confirmations sent to you directly govern your specific trip.
Governing law
These terms are governed by the laws of the State of Georgia.
Contact
The Ride ATL, LLC · Alpharetta, GA · (404) 594-2667 · reservation@therideatl.com